Process
Primary Goals
In reviewing the analytics offered by Emkao’s social platforms and website, we came across several encouraging trends and patterns pointing to a growing interest in the business, as well as areas of improvement that could be focused on in future marketing efforts. There are three overarching goals that we suggest working towards to improve audience experience and engagement across Emkao’s digital and physical presences:
● Increase online sales by streamlining user journeys on the website to serve Emkao’s diverse range of visitors.
● Improve engagement with existing community on social media by targeting specific audiences through appropriate channels.
● Unify visual elements across platforms to improve brand awareness, recognition, and extension.
Website Redesign Hi-Fidelity Wireframes
Social Media Refresh Ideas
